Exterior signage is one of the most important tools for businesses. It drives first impressions, increases foot traffic, boosts sales, and improves branding. But there are some things that can make a sign less effective than it should be. Here are the dos and don’ts of effective exterior signage placement:
The biggest mistake businesses make when choosing an exterior sign is getting it too big or too small. The correct sign should be just right for the location it is placed and should also be a reflection of your brand.
It is best to work with the best sign company Austin, TX that can help you choose the perfect size, height and placement for your business. They can also recommend the proper materials, color palette and lighting options to ensure your business signs are attractive, visible and reflect your brand.
Use readable lettering
The letters on your exterior signage need to be large enough to read from a distance of twenty-five feet. This allows legal drivers to see your message while keeping it out of their blind spots.
A sign that is too small will be difficult for them to read, and a sign that is too big may distract drivers. Likewise, using fancy or script lettering will also make it difficult for them to read.
Use the right materials
The material you choose for your sign is an important factor in how it will perform and last. Several materials, including wood, stone and metal, offer different textures and designs that will enhance your signage’s appearance.
Use the right colors
The right colors can add a dramatic flair to your exterior signage. You can choose from many different shades of yellow, red, blue, green, and white to complement your building or highlight specific features or services you offer.
If you are a restaurant or bar, consider adding LED lights to your outdoor sign for an extra dose of energy and excitement. These types of lights can illuminate your sign and increase your visibility, helping potential customers to see your business even in the dark.
Use a sign with an image, logo, or other graphic element
A good sign should tell people everything they need to know about your business in a single glance. This includes the name of your business, your hours of operation and information about what you offer.
Use additional signage for directional purposes, special promotions, pricing and pictures
Other types of signage that you may want to consider are directional signs or other informational signage. Having this information at the door, inside your building, or on your website will help customers find their way around and be more likely to purchase from you.
Keep your signage clean
Dirty signs can be a deterrent to passersby and could lead them to walk away or not come into your store. To keep your signs looking their best, it’s important to regularly clean them and check for damage after rainstorms, ice storms and other weather conditions that can bring airborne road-grime and debris into your signage.