Different Format Printing for Businesses

Commercial printing is fundamentally a printing machine used commercially, including leaflets and brochures. But there are not just one kind of commercial printing and each one is utilized for a slightly different purpose. The various types of commercial printing that we will look at are: offset printing, lithography, digital printing, and screen printing. The offset printing has a large format that can be used with thicker materials while the lithography tends to be better suited for the smaller more detailed leaflets.

All of these commercial printing methods have their own benefits and drawbacks. For instance, offset printing has a faster turnaround time. That said, this type of printing does not have the quality and durability of a digital print job or of offset printing on glossy paper. Also, it tends to be more expensive than other commercial printing services. Digital printing on documents and printed goods are generally used by small businesses.

Lithography is used primarily for flat items such as business cards, flyers, and letterhead. This process leaves a crisp image on thin sheets of paper. It is the most common commercial printing method used in business cards, although business cards and flyers are also produced on heavy cardstock. This process is the fastest of the three different types of commercial printing and most business cards are actually created through lithography. Most of the time, when you go to purchase a business card, flyer, or any other item that contains pictures, photos, or text you will receive a package of e-ink print material with the images and textured so it can be easily printed on both paper and plastic.

Embossing is a way to add raised designs or marks to a product, especially text or images, but it is also used on business cards. This is a process where the ink that is used is colored so it has a unique color when applied to the product. The technique of embossing is similar to lithography in that it is a way to print on two different materials using basically the same machine.

Proof prints, as well as gloss and matte finishes, are what commercial printers use to create the final prints for your items. The final prints are produced by machine, and many of the commercial printers in Charlotte use a digital printer that uses computer-based software to create the final print. This computer controlled process allows the printer to create thousands of copies of the item at one time without the need for any additional supplies. Proof prints, embossing, and other techniques were developed by professional print shop in Scottsdale to help them create accurate final products.

Most small businesses have a limited budget when it comes to marketing, but they do not have to give up on quality print materials, such as business cards and flyers. Small businesses can purchase durable, professional print materials for their marketing efforts without paying an outrageous amount for each piece of print media. When you shop around and find the best price on durable print materials, you will notice that each print product is priced competitively so that your business can compete with other businesses that use the same methods to produce their print materials.