Month: July 2021

Direct mail company are all over the place these days. From direct mailing services located in a small town, all the way to giant direct mailing companies with worldwide distribution. What does it take to get your company’s brochure or direct mailing marketing materials noticed by customers? How do you design a direct mailing campaign that will bring in new business even during a recession? Magna IV and other direct mail companies in the Little Rock area have the answers for you.

“When I was growing up, my direct mailing company used to advertise in the local paper,” recalls Mike Shavell, owner of Shavell Marketing, LLC. “It was a pretty simple system.” Ask any who has worked with Magna IV, however, and they will tell you that its team is its strongest asset. As a family owned and operated direct marketing business for more than four years, Magna IV boasts its employees’ expertise, in depth understanding of the print, direct mailing and fulfillment industries and their ability to rapidly adapt to the newest technological advances.

“We were always at the forefront of new technologies in direct marketing,” says Shawn Breyer, President and CEO of Magna IV. “Now, what we do is adapt to it.” When it comes to direct mailing, technology is not only a component of the strategy; it is often an important part of the overall plan. Working alongside email technology to deliver a professional email brochure to target audiences and follow-up with customers to increase awareness of services and products.

“The challenge for most new businesses is not having the right strategy in place before the first mailer rolls off the printer,” says Mattieu, who manages the direct marketing department for AmeriFlip, a direct marketing solutions provider in Cape Cod, Massachusetts. “We had a good plan in place before we ordered our first batch, but it took some time to get the concept to work out.” When the postal rates went through the roof, it became apparent to Mattieu and his team that every door direct mail program needed to be adjusted to offset the lost revenue. The solution was much more complicated than simply adjusting the target demographic to appeal to more people. For one thing, distributors had to decide whether to advertise to homes in the country, or specifically to those in the city.

While the digital marketing side of direct mailing campaigns can be very effective, it requires a unique ability to make a marketing message entertaining and interesting enough to capture attention. Unlike traditional print marketing material, it requires creativity and imagination to create content that will keep readers engaged. With digital marketing, distribution options are nearly limitless. Distribution options include direct mail, online, through social media sites, and on television and radio.

A direct mail marketing campaign is an incredibly versatile tool. It is adaptable to a wide variety of clientele and distribution methods, while still providing a powerful message. When you work with a trusted Little Rock print shop, you can be confident that your marketing campaign will reach its full potential.

“Ask any professional who has served with Magna IV, and you’ll tell you that its team is its most valuable asset.” Family-owned and operated since 1974, Magna IV boasts an experienced team of experts who are committed to delivering the very best in personalized direct mail and print marketing products. This company prides itself not only on its talented team of print shop in Little Rock, Ark., staff, but also on its ability to constantly adapt to the technology and the ever-changing marketplace.

When it comes to direct mailing services, RiverCity Print & Imaging continues to lead the way. Not only do they provide standard direct mailing services that are backed by an extensive variety of customizable options, they are the go-to direct marketing partner for other direct marketing companies. Their commitment to providing clients with the best direct mailing service possible extends to the entire operations of their printing, mailing, and direct mailing services division. Employees here operate in an unparalleled position to offer clients a complete range of options, including but not limited to:

o Mailing Design – The design of your direct mailing materials directly impacts both your success and the success of your efforts. Everything from the font and stock colors to the image you choose for your envelopes can make a lasting impression on your potential customers. Every element of your marketing materials, from the size and stock colors of your envelopes to the statement you include below them, can be strategically implemented to help you reach your business goals. Make sure choose the best print shop Little Rock, AR direct mailing services as your direct mailing house for all of your marketing needs.

o Mailing Material Quality – The superior quality of your print materials plays a critical role in both your advertising efforts and your bottom line results. Direct mail companies that have a great understanding of what it takes to produce the highest quality print products can save you time and money. Many times, the direct mailing services offered by these printers will offer a material evaluation that will allow you to compare different materials and determine which ones will work best for your project. Additionally, the right direct mailing services can create marketing literature that is informative without being confusing. You can trust these companies to help you find the right type of print materials for your needs, which means spending less time developing ineffective literature and spending more time making sure that your literature is informative and of good quality. When you work with a company that understands your direct marketing goals and how your literature should behave, you can produce marketing literature that engages potential customers and increases return on investment.

o Workers’ Compensation Insurance – In addition to everything else, direct mailing services can help you avoid costly workers’ compensation claims. This can be especially true if your employees are filing injury claims related to work-related activities. These insurance companies will make sure that your employees are properly covered and that your company will not be responsible for an employee’s injury resulting from negligence at your business. If you send your workers’ compensation claims off to an inferior direct mailing house, you could be putting your business at risk for injury or even loss of life.

Direct mailing services insurance coverage can protect your business against liability damages as well as from a lack of payment in the event that you have to pay damages out of your own pocket due to negligence or other actions by your employees. If you choose to work with a direct mailing house that does not have the proper insurance coverage, you could be putting your business in danger, causing your business to go out of business or for you to lose your job. Your business may have a lot invested in your employment and the reputation of your company and any negligence on the part of your employees can cause this valuable asset to be lost. It is very important that you work with a direct mailing house that can provide the protection that you need from liability and other perils.